Begin with the End in Mind: Creating Your SBIR/STTR Proposal

In the Catalyst SBIR Success Workshop, I applied a habit from the classic Seven Habits of Highly Effective People (paid link) to developing a SBIR or STTR Phase I proposal, namely beginning with the end in mind to walk evaluators through a clear path of the Phase I feasibility study, the Phase II prototype, and Phase III commercialization.

• Benefits to Small Business and the Government
• What the SBIR Program Is Not
• Purpose of the SBIR Program
• Commercialization Strategy
• Make It a Sales Document!
• Changes in the Recent Reauthorization