Begin with the End in Mind: Creating Your SBIR/STTR Proposal

February 2020

In the Catalyst Center’s SBIR & STTR Summit 2020, I applied one of the Seven Habits of Highly Effective People (paid link) to developing a SBIR or STTR Phase I proposal, namely beginning with the end in mind to walk evaluators through a clear path of the Phase I feasibility study, the Phase II prototype, and Phase III commercialization.

  • Benefits to Small Business and the Government
  • What the SBIR Program Is Not
  • Purpose of the SBIR Program
  • Commercialization Strategy
  • Make It a Sales Document!